“The best marketing doesn’t feel like marketing,” says Tom Fishburne of Marketoonist. If you have to force your audience to see the value in the content, or hard sell it, it won’t work. Build content around a takeaway for the audience.
Don’t write short posts just to get the job done and over with. Write long-form content of 1,000+ words tohelp improve your search rank, traffic, and value to the reader.
Create a buyer persona before you start planning or producing content. That way you have a better understanding of who is reading it and the answers they’re looking for. That leads to much higher conversions..."
"Heidi is always, friendly, professional, organized, and open-minded. She handled all types of personalities with respect, and knew just what to say to help our group members manage conflict and stressful times. She kept us organized and on track. I think she has a gift of making everyone feel important and respected! I appreciated and was amazed by how Heidi facilitated the group, responded quickly to my emails with caring and direct messages" - Yvonne; ESL Reading Instructor
"Heidi is a very knowledgeable and tech savvy lady! She is able to sift through the crumbs of my disorganized promo materials and convert them into full blown, professional quality pieces beyond what I could even have imagined. It is a privilege to work with Heidi and I am honored to have her help." -Susie Kleppe; Owner, Faeriologist
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